Just before I dash off to LFW, I am doing a quick post on the 'Campaign for Wool'.
The campaign for wool is promoting the use of wool, which is a natural, renewable, biodegradable and durable fibre. It all started a few years back, as the wool industry was declining badly with a parallel threat that came from new man-made synthetic fibres, often oil-based, which were providing stiff competition in the areas where wool had traditionally triumphed – fashion, carpets and insulation.
Not only considering the environmental side of it, it was sad to see many farmers losing their confidence in the industry and the number of sheep flocks started to get smaller. Farmers were being paid less for their sheeps’ fleeces than the cost of having them shorn. Unbelievable, isn't it?
So, in 2008 HRH Price of Wales started the 'Campaign for Wool', which not only helps reinvigorate the wool industry but also should bring awareness to the consumer.
The consumer being the most important in my opinion, since we are the ones making the demands on the products we want to buy.
For the celebrations this year British brand Jigsaw, had one of the most original ideas and brought the sheep to the city. For someone like me from a (huge) city, who's never had the chance to see them, it was amazing! They are so cute, especially the little lamb, I was totally in love with it.
Wool Week 2011 included the opening of the exhibition Wool Modern, exclusive wool handbags launched by Harvey Nichols, video's playing at Harrods store, Jigsaw bringing sheep to the city, woolly performers at Selfridges to name a few stores that were participating on the event.
There are also many other ways to get involved. If you feel inspired, please have a look at Campaign for wool.
See you soon.
11 hours ago