Versace for H&M again! - New collection Spring/Summer

Hi guys,

Due to huge success and popularity of the Versace collection for H&M and to much excitement of the fans, Versace will release a new Spring/Summer collection for H&M. This collection will be released on 19th of January!

On the day that the original collection came out, I managed to go to the H&M at High St Kensington, which is a smaller branch but they still hold a small corner of the designer selection. This was my first time seeing one of the H&M designer collections and here is what I witnessed.

11:00 AM
There was a queuing system and a very organized queue inside the store, which was surprising, I was expecting mental craziness but there was none of that going on. The corner with the Versace range was small but I believe it had a bit of everything in it. A small amount of people were let in, with a limited time to shop and each customer could only buy one of each garment. Still, I saw some people literally scooping everything they stocked and coming out with loads of hangers.
Pictures were forbidden and so I attempted to take some pics with my mobile without the flash, which were totally useless, as they came out blurred, so the easiest way I thought to get the feeling of what was going on was to approach someone and take their picture holding the stuff, I even had in mind a post, something like what did you get at Versace for H&M? Taking people's pictures is generally an easy thing to do but that day it proved to be the hardest since shoppers didn't want to reveal their identities.
I was in a hurry, I couldn't spend ages hanging around fishing for people, so I left.

2:30 PM
As I was still near by H&M, I wanted to have another look to see if there was anything left. When I got there, H&M staff were already dismounting the Versace corner and moving the left overs to the middle of the shop. Maybe there was one rail of left over dresses and a few shoes and belts. I couldn't believe how quickly everything had sold!

Anyways, this time around there will be no queuing going on, at least not on the shops since this Spring/Summer range will only be sold online. Fast fingers on the mouse!

A preview:

A very fruity collection! The same print is used on dresses, bikinis, sandals, ballerinas and so on. A lot of gold, of course, adorning white jeans are a guaranteed hit. The same goes for the body con dresses and this time around the high sandals come in gold. Screaming Monte Carlo or Essex, your choice.








See you soon.
x
Eri