H&M for Water

H&M for water, is the new H&M Summer collection. I am always excited to have a look at the special H&M collections and collaborations. Since Marni, I think the design and details, including some materials have got much better. So much so, as I said all of them have been catching my eyes. As the collection has just hit the shops, I went down my local H&M to check it out and also take a few snapshots.
This is a super cute 50's inspired collection, with Hawaiian and Tiki influences. Think pin-up and Marilyn Monroe by the beach, I totally loved it.
It's called 'for water' because 25% of the profits will go to projects that supports sustainable water resources for the people and the environment.

I already have my eyes on the sunglasses, I was already waiting for them to be released and the reason why I didn't get them today, was the queue. It was huge and they only had a couple of tills working with a slow service. I just couldn't wait! So, I rather wait another day and go back there when I have some time to spare.

It's a shame but no one can get really inspired about summer clothes when the weather is this bad. Wouldn't you agree?

See you soon.
x
Eri