H&M for water, is the new H&M Summer collection. I am always excited to have a look at the special H&M collections and collaborations. Since Marni, I think the design and details, including some materials have got much better. So much so, as I said all of them have been catching my eyes. As the collection has just hit the shops, I went down my local H&M to check it out and also take a few snapshots.
This is a super cute 50's inspired collection, with Hawaiian and Tiki influences. Think pin-up and Marilyn Monroe by the beach, I totally loved it.
It's called 'for water' because 25% of the profits will go to projects that supports sustainable water resources for the people and the environment.
It's a shame but no one can get really inspired about summer clothes when the weather is this bad. Wouldn't you agree?
See you soon.
9 hours ago